12/15/2024 BCBG

BCBG is a French acronym for bon chic, bon genre, which translates to "good style, good class" in English. It refers to a polished, upper-middle-class aesthetic and lifestyle that blends conservative, elegant fashion with traditional values. Historically, it became popular in France during the mid-20th century, especially among the Parisian bourgeoisie. People who embody the BCBG style favor classic brands like Lacoste, Hermès, and Chanel, and tend to project an image of refinement, restraint, and status. Humorously, the term has sometimes been used to poke fun at the rigid social codes and subtle elitism within French high society.